Discount coupons are good because they help us save money. We can also use them to purchase things that we can’t afford. On the other hand, the downside of coupons is that they have a negative influence on our shopping habits. Coupons awaken our desire to shop, so we are tempted to buy things that we don’t really need.
Apparently, our human nature makes us do irrational things whenever we perceive a direct advantage. When it comes to coupons, the very moment we see one, we start thinking about the money we could save, should we decide to use that coupon right away. Unfortunately, it also makes us forget that we do need to spend a certain amount of money to make that purchase. This isn’t necessarily a bad thing, though. If you do need a certain product or service, it’s best to search for a discount code or coupon before buying it. However, buying only for the sake of getting the discount is nothing else but irrational behavior most of us can’t resist.
There are many people who have taken the coupon use to the next level. They always hunt for coupons, whether they need them or not. As soon as they find some good ones, they start thinking about all the benefits they could enjoy by making that purchase. This urge is very difficult to resist, as the fear of missing out is huge. We are afraid that we are never going to find such a great deal, should we miss this opportunity to use the coupon that grants us such a nice discount. This applies to all categories of products and services, from the basic toilet paper to plane tickets and luxury vacations. Although you may not really afford a Hawaii vacation or the most advanced photo camera on the market, you’d be tempted to splurge at the simple sight of a good discount coupon.
We are inclined to make the purchase even when marketers inflate the prices of some of their products only to offer discount coupons. Although we realize the savings aren’t that great, we find it very hard to refrain from buying the discounted item right away, while to coupon or the discount code is still valid. Merchants take advantage of this human weakness, offering us lots of so-called unique promotional offers and limited time discounts.
Our unconscious mind is extremely powerful. Whenever it takes control over our logical thinking, it determines us to behave in foolish ways, buying things we don’t need, many times with money we don’t have. Seeing a coupon is such a strong trigger that very few people can resist it.
Have you ever seen sites that offer coupons? For example, http://warmadeeasythemovie.org/layla/ offers Layla mattress coupon and those people who are looking for one, will most likely use it. When they do, and they noticed it working you will feel satisfied and pleased!
The next time you’ll be wanting to use the first coupon you’ll come across, stop for one second, take a deep breath, and try to find at least five good reasons why you should buy that product. This should prevent you from wasting your money on all kinds of things that would do nothing else than clutter your home.